Hy-Vee got me hooked on a soft soap I really liked, then discontinued it. :( That aside, they have a very nice meat department, they sell dry ice, and I always like their garden center (when open seasonally). Chinese food is good too. One of my favorite Hy-Vee experiences is the children's Carts and the candy isle. I also appreciate the organic / holistic section and wide variety of gluten free items.