gluten free bread has come a long way, but most of it is still pretty garbage in terms of ingredients, even if it's edible. Yes, this stuff is expensive, but each loaf is quite large compared to the gluten-free loafs at the store and the ingredients stand out. No non nutritive ingredients or emulsifiers at all! This probably won't be the only GF bread I buy, as I'm not grain free/paleo/vegan, but I'm definitely adding it to the rotation. I love the density, chewiness, and how easy it is to slice. But this is also the first gluten free bread I've found that truly SMELLS like bread when you're toasting it. Not sure how they accomplished that, but I missed that fresh baked bread smell! The shipping fee on top of the cost of the bread feels a bit steep, but since it's a flat fee I'll likely just order more bread and freeze.