Sometimes the prices can be a little high, but if you look at the just for u app, and use the deals wisely (with coupons), you can come out like a bandit. I use the fresh pass also because it gives discounts on the O organics brands which often times are better than the national brands. I like to use the rewards points to look up items that are free or to use for the discounts on my purchases. You can use them for the discount on gas at Chevron, but I have to wait for deals with a different app I use and I combine them together. Overall, Albertsons is really nice if you're looking for a specialty item because other stores tend to not have as many keto, gluten free, organic, vegan, etc. (My household has a little of everything... A vegan, a diabetic, a lactose intolerant, possible gluten sensitive... It's a bit of a hectic food medley... Haha.) Albertsons makes it easy.