Its non-GMO, good, healthy, easy, fast and so far, consistent! I really like that about Chipotle. I eat there several times a week. I love it! I try to avoid gluten, if possible and it would be nice if they had both crunchy and soft corn tortilla tacos for a little variety with gluten-free taco shell options. That would be my only suggestion... But I will probably always be a huge fan of Chipotle regardless!