I'm not sure why I went back. I don't normally need a bread store where you're greeted with a lot of marketing hype to buy a snack... Except that, given the exorbitant prices, it's better to think twice and possibly contact your bank to apply for a loan before handing over your credit card, especially when you're charged double. I had to check on the website afterward that the amount charged was indeed way too high for what I'd bought...
In terms of taste, it might be good for celiacs, but I cook with different flours myself for a result that I find more satisfying.
So I'll try to remember that I don't need to go back.