The selection of fresh and prepared Gluten free, organic and healthy foods and items is extraordinary. Prices are ok and they do offer sale promotions that are marked well. They offer a newsletter and email subscription that sends just the right amount of emails.. The multiple locations in Hamilton are convenient when doing errands. GM now has a loyalty card ; I didn't sign up at my last visit since I was in a rush and today I did a big shop. Unfortunately I forgot to ask to sign up before the clerk had rung up my order. Thankfully, the other clerk asked if I wanted to sign up to loyalty for discounts at which point I remembered and did so. It was a quick process to sign up, however, I was very disappointed that I couldn't receive the discount since my clerk didn't ask before my order was rung up. I hope clerks remember to ask customers before sales are rung ind, particularly since the loyalty program is a new offering.