Local Grass fed beef is Way Better than Albertson's who knows where it came from. The quality is WAY better too! Great nice knowledgeable staff, lots of local products. The produce is outstanding, the deli has great offerings including make your own burrito in the am, a hot bar, mostly organic salad bar, and BIG sandwiches. The juices and smoothies are 100% organic, and the coffee is fair trade, organic, and from a local roaster. They participate in the Monterrey Bay Seafood Watch program, so all their seafood is on the green list (meaning not endangered). The best chocolate set in the Southwest, and lots of gluten free offering baked fresh in the deli. This is MY STORE! I am an owner of the coop!