They mean their name. These aren't cupcakes, they are small cakes, you need a fork. A little different than what I thought it would be, the Boston Cream was just a cupcake with chocolate icing that had a dollop of custard put on top. (Thought it would be filled?) But it was still a very good cupcake. The gluten free ones my wife gets are also very good. Sometimes gluten-free means grainy or dry, or just weird tasting, but I honestly couldn't tell much of a difference. I plan to stay away for a while, or this place will make me even fatter.