New Image Brewing Company - Arvada

From the outside, it’s not exactly inviting. More like a bar in the witness protection program—low profile, easy to miss, not begging you to step inside. But do, and you’ll find more than the exterior suggests. The fries are the star—greasy, golden, and plentiful for the price. They showed up with ketchup packets, which felt underwhelming for a basket meant for sharing. We tried the “secret sauce,” didn’t love it, and honestly would’ve rather just had the option for ranch—even at the $0.75 upcharge. If you’re a sauce-loving kind of person, the rations may disappoint. Maybe that’s the trade-off: the fries are such a good deal because the portions go big while the sauces stay small. Beer prices lean steep—like ballpark steep—and with a 6% cost-of-living fee tacked onto every check, you’d hope for glasses topped with beer, not foam. Still, their move from a back street to the main drag was smart, and the overall vibe benefits from it. Best advice: time your visit for the busy hours, when the place is fully staffed and the energy is up. That’s when it shifts from “just another bar” to something closer to a community spot. For the gluten-free crowd: the quiet win is the beer. Every pour is gluten-reduced—less than 20 parts per million. Many GF folks (even some celiacs) can tolerate that, though it’s always best to check with your server and know your limits. This isn’t a polished package yet, but there’s hope here. The fries alone are worth it, the new location feels like progress, and with a little fine-tuning, this bar could move from hiding in plain sight to standing proudly on Main Street.

As a gluten intolerant person, I’m always grateful when breweries have a full menu of options so I can join my friends (and they don’t even have to think about it)! They have a full bar, delicious cocktails - some fun choices too The food was alright, we got nachos and the cheese tasted a bit like a powder mix? We asked and they said it wasn’t, but it was just a different cheese experience. Definitely shareable size! And tasty even with the different texture of cheese. Would definitely go back. The atmosphere was chill, people playing board games and someone had their dog there. Great spot!