The Pure & Proper

Pure and Proper has redefined what an elevated dining experience can be. From the moment you walk in, you’re not just a guest—you’re part of something special. The cocktail program is masterful—creative, balanced, and delivered with both precision and flair. The Negroni was a standout, but every drink on the menu is crafted with the same elevated attention to detail. The food? Impeccable. The arugula salad was crisp and bright, the mussels layered with flavor and served with gluten free bread or sourdough, and the pork chop and pork belly were pure comfort, elevated to fine dining. The Brussels sprouts are not to be missed. And the chocolate flourless cake? A decadent finish that sealed the evening with delight. But what truly sets Pure and Proper apart is the spirit of the place. The owner’s infectious enthusiasm radiates through design and decor and the staff, whose camaraderie adds a heartfelt, human dimension to the experience. It’s rare to find a restaurant where excellence feels so personal. We’ll be returning often—not just for the food, but for the feeling. This isn’t just a great restaurant. It’s a place you want to be part of.

I had lunch here, which was very casual. Order at the bar and they bring it to your table along with a carafe of water. So I can't comment on the service. The food was pretty amazing, likely the best sandwich I've eaten and my husband agreed, and this was with gluten free bread. But quite expensive to pay $15-20 for a sandwich that doesn't come with a side. We split the fries which were also very good. The building looks great, you can tell they spent a lot to renovate it.

Truly lovely spot! My parents come here often and it's one of their favorite places in the Asheville area, so when I came to visit of course we had to check it out. The server was knowledgeable to help guide me on finding gluten free and dairy free options, and my hanger steak with chimichuri was delicious. Dad's pork dish and Mom's crispy chicken looked delish as well. The renovation of this former gas station is STUNNING. Highly recommend if you're in Black Mountain.