There's really no reason to go here unless three conditions exist; 1. You keep kosher. 2. You're Gluten Free and Kosher. 3. You have money to light on fire. The menu is amazingly unimaginative and, honestly, lazy. The quality of the food is...fine. But this is NYC. So, really, by that standard, not really fine. And the prices, for what you get, are off the chart. Yes, there's a kosher upcharge, but $29 for a burger, no fries included, is absurd. The place is doing business as it was packed with well-heeled UWSiders and younger ones with their parents' credit card. So, perhaps they're thinking why change it if people are laying out for this. Sorry, you seem like nice people. But it's just gotta be better.