The store is right in the heart of East Boca. It's an a very nice clean area. So is the store. It's always clean always maintained well when you're walking you are always greeted with smiles and there's always someone to help you with something and if they're not able to help you, they make sure they find someone who does. I love shopping here They have everything. Starting from frozen foods at noon to alcohol whatever you want you will find here. Prices are great. I would say it's the same as Publix. You'll find a lot of food in the store that you will not find in other stores, mostly international foods, and, my favorite thing to come in here for is the peonies which are always fresh. They smell delicious and of course everything else. Their chocolates are great. They have a lot of healthy, dairy, free, gluten, free, kids, meals, and anything anyone would want.