Full disclosure: I have been their distributor of cold cuts and cheeses since they opened about 15 years ago. I haven't written reviews for other customers. This exception is well deserved.
Most restaurant owners look to cut expenses by using cheaper proteins, but David (owner), has always insisted on using only the best quality.
For one example, they buy the pastrami navels even though it costs 22% more than bottom rounds to serve the same traditional taste and texture that made it famous in NY. Few places in Oregon have this quality. All their meats (Thumann's brand) are free of MSG, fillers, artificial colors and flavors, have about 1/3 less sodium than most, and are certified gluten-free. Whole muscle meat that's not watered down and minimally processed naturally tastes better!! Even the swiss and provolone are high end.
Portion sizes are generous, and menu prices are in line with Portland's quality sandwich shops even though this is a prime location.
Yes, the lines are long, sometimes spilling out onto the sidewalk but there's a large menu board hanging from the ceiling so customers can choose while waiting. That keeps the line moving quickly while the staff efficiently make the sandwiches to perfection.
A lot of their business is repeat, and there's a loyal following of locals. Dave is a pretty big guy which to some might initially appear intimidating, but that is just a misperception since he truly is a "gentle giant" loved by everyone who knows him, and he takes good care of the staff so please support this local business.