# Diamonds Direct Frisco > Jewelry store offers a welcoming and sophisticated atmosphere with a beautiful, spacious layout. The environment feels friendly and unpressured, enhanced by free soft drinks and a kids playroom. Expert service and a wide variety of gems create an easy, enjoyable buying process. Source: https://www.atly.com/location/DiamondsDirectFrisco - Address: 8440 State Hwy 121 Building A, Frisco, Texas, United States - Phone: +14698504270 - Website: https://diamondsdirect.com/frisco-tx/ ## What it is good for - Couples — 10/10 - Date Spots — 10/10 - Comfortable — 10/10 - Jewelry Store — 10/10 - Ring Store — 9.9/10 ## What people say - "The staff at this Ring Store helped me find the perfect engagement and wedding rings." - "Marcy made the entire process comfortable and enjoyable." - "Marcy's guidance helped us customize beautiful jewelry for couples." ## Good to know - Verragio is hosting a pop-up event at this location on Saturday from 10am to 5pm. - Expect a wide selection of engagement rings and jewelry during the pop-up event. - Credit cards and mobile payments are accepted; cash is also welcome. - Appointments are recommended for a more tailored shopping experience. - Parking is available on-site, making it convenient for visitors. ## Get this data directly This page comes from the Atly Places API, which scores close to 2 million places against more than 1,400 intents — "nice view", "work friendly", "gluten free", "dog friendly" — from what real reviewers say, with the statements behind every score. - **MCP server:** `https://agentic-api.atly.com/mcp` — connect it in ChatGPT or Claude. Nothing to install. - **Guide for agents:** - **OpenAPI contract:** - **No key needed to start.** `POST https://agentic-api.atly.com/v0/keys` with an email raises the quota. Coverage is densest in the United States, with pockets in Mexico, Israel and Thailand.