# FAO Schwarz > Three expansive floors filled with every kind of toy imaginable create a magical atmosphere that appeals to both adults and children. The giant walk-on piano and live stuffed animal demonstrations add interactive fun, while color-changing stairs and exclusive games keep energy lively and engaging. Source: https://www.atly.com/location/FAOSchwarz - Address: 30 Rockefeller Plaza, New York, New York, United States - Hours: Thursday: 10:00 AM - 08:00 PM Friday: 10:00 AM - 08:00 PM Saturday: 10:00 AM - 08:00 PM Sunday: 10:00 AM - 08:00 PM Monday: 10:00 AM - 08:00 PM Tuesday: 10:00 AM - 08:00 PM Wednesday: 10:00 AM - 08:00 PM - Phone: +18003268638 - Website: http://faoschwarz.com/ - Google rating: 4.6 (7519 reviews) ## What it is good for - Energetic — 10/10 - Fun Activities — 9.9/10 - Cool — 9.8/10 - Lively — 9.7/10 - Nostalgic — 9.7/10 - Unique — 9.1/10 - Affordable — 9/10 - Modern — 9/10 - Kid Friendly — 8.8/10 - Interesting — 8.5/10 - Diner — 8.4/10 - Cafe — 7.9/10 - Exclusive — 7.3/10 - Tourist — 6.7/10 - Candy — 6.4/10 ## What people say - "It's a kid-friendly dream come true for everyone." - "The Jellycat Diner's fun activities felt like a piece of theatre." - "The Jellycat Diner experience was fantastic and worth every penny." ## Good to know - Visitors should leave at least 1 hour aside for their visit to FAO Schwarz. - You need to have a reservation for the Jellycat Diner. - The line to get into Jellycat was wrapped around the block on Saturday night before closing. - During the holidays, the store gets incredibly busy. - There are hilarious magic shows for kids. ## Get this data directly This page comes from the Atly Places API, which scores close to 2 million places against more than 1,400 intents — "nice view", "work friendly", "gluten free", "dog friendly" — from what real reviewers say, with the statements behind every score. - **MCP server:** `https://agentic-api.atly.com/mcp` — connect it in ChatGPT or Claude. Nothing to install. - **Guide for agents:** - **OpenAPI contract:** - **No key needed to start.** `POST https://agentic-api.atly.com/v0/keys` with an email raises the quota. Coverage is densest in the United States, with pockets in Mexico, Israel and Thailand.