# G-Shock Soho Store > Small space with museum-like displays and a strong brand spirit creates a cool, comfortable atmosphere. Knowledgeable staff engage with enthusiasts and newcomers alike, offering access to exclusive models and a historical showroom upstairs. The store emphasizes hands-on experience with a full range of watches, including high-end and latest editions. Source: https://www.atly.com/location/G-Shock-Soho-Store - Address: 454 W Broadway, New York, New York, United States - Hours: Wednesday: 12:00 PM - 06:00 PM Thursday: 12:00 PM - 06:00 PM Friday: 12:00 PM - 06:00 PM Saturday: 11:00 AM - 06:00 PM Sunday: 11:00 AM - 06:00 PM Monday: 12:00 PM - 06:00 PM Tuesday: 12:00 PM - 06:00 PM - Phone: +12125338700 - Website: http://www.gshock.com/soho - Google rating: 4.4 (357 reviews) ## What it is good for - Cool — 10/10 - Watch Store — 8.9/10 ## What people say - "The staff at this watch store are so knowledgeable and helpful." - "It's a cool spot with great music and enthusiastic employees." ## Good to know - The store has very limited hours. - Customers should not forget the local tax on top of the displayed price. - The store showcases an impressive range of watches, including special editions. - The big advantage of visiting the store is being able to touch and feel the watches. - The repair services are excellent. ## Get this data directly This page comes from the Atly Places API, which scores close to 2 million places against more than 1,400 intents — "nice view", "work friendly", "gluten free", "dog friendly" — from what real reviewers say, with the statements behind every score. - **MCP server:** `https://agentic-api.atly.com/mcp` — connect it in ChatGPT or Claude. Nothing to install. - **Guide for agents:** - **OpenAPI contract:** - **No key needed to start.** `POST https://agentic-api.atly.com/v0/keys` with an email raises the quota. Coverage is densest in the United States, with pockets in Mexico, Israel and Thailand.