Officina Profumo-Farmaceutica di Santa Maria Novella

The Officina Profumo-Farmaceutica di Santa Maria Novella is an absolute must-visit when in Florence. Founded by Dominican friars in 1221, it’s considered the oldest pharmacy in the world — and stepping inside feels like entering a beautifully preserved piece of history. The building itself is stunning, with high vaulted ceilings, frescoes, and elegant displays that make it feel more like a museum than a shop. Every corner tells a story of tradition, craftsmanship, and Florentine heritage. Even if you don’t plan to purchase anything, it’s well worth visiting just to experience the atmosphere. The selection of products is outstanding. Their perfumes, soaps, skincare, and herbal remedies are all crafted with exceptional quality and attention to detail. Each fragrance feels unique and sophisticated, nothing like the mass-market scents you find elsewhere. You can really tell these formulas have been refined over centuries. The staff were friendly, professional, and very knowledgeable. They took time to explain the history behind the products and helped guide me through different fragrance families without any pressure to buy. Their passion made the experience even more special. While the prices are definitely premium, the quality, heritage, and presentation make it worth the investment. Even a small item feels like a special souvenir from Florence. In short, the Officina Profumo-Farmaceutica di Santa Maria Novella is a rare blend of history, art, and luxury. Whether you are a perfume lover, a history enthusiast, or just someone looking for a memorable experience, this place should not be missed. Five stars without hesitation

The New York location is a lovely representation of the Florence original - which is the most beautiful store in the world. The salespeople here - especially Ashley- know the offerings well - they assist and inform with warmth and elegance - enhancing the whole experience.

I’ve been thinking of this place for weeks because the first time I walked by, it smelled so good! Had to come back and actually walk in this time . Beautiful little shop. Ashley was great sharing the history and the details of each product with me. Ended up loving a fragrance and purchasing on the spot. Great stop this afternoon, highly recommend.