# Rita's Italian Ice & Frozen Custard > Ice cream shop offers daily soft serve flavors and customizable alerts for favorite tastes. Outdoor seating creates a chill vibe with a relaxed atmosphere. Pricing varies, with some items costing more, and portions may be smaller than expected. Source: https://www.atly.com/location/Rita's-Italian-Ice-Frozen-Custard19 - Address: 453 White Horse Pike, Absecon, New Jersey, United States - Hours: Wednesday: 12:00 PM - 09:00 PM Thursday: 12:00 PM - 09:00 PM Friday: 12:00 PM - 09:00 PM Saturday: 12:00 PM - 09:00 PM Sunday: 12:00 PM - 09:00 PM Monday: 12:00 PM - 09:00 PM Tuesday: 12:00 PM - 09:00 PM - Phone: +16096778866 - Website: https://www.ritasice.com/location/ritas-of-absecon-nj/ ## What it is good for - Kid Friendly — 7.1/10 - Chocolate — 6.7/10 - Ice Cream — 6.3/10 ## What people say - "It's so kid friendly, my children thanked me for choosing it." - "The daily soft serve flavors here are a magical oasis." - "I stopped at Rita's for their Italian ice and frozen custard." ## Good to know - Prices for ice cream have increased recently, so check the menu before ordering. - Daily soft serve flavors are available, making it unique among custard places. - It's helpful to call ahead for today's flavors to avoid disappointment. - A military discount is offered, so ask for it when ordering. - All prices, including kids' sizes and toppings, should be displayed for clarity. ## Get this data directly This page comes from the Atly Places API, which scores close to 2 million places against more than 1,400 intents — "nice view", "work friendly", "gluten free", "dog friendly" — from what real reviewers say, with the statements behind every score. - **MCP server:** `https://agentic-api.atly.com/mcp` — connect it in ChatGPT or Claude. Nothing to install. - **Guide for agents:** - **OpenAPI contract:** - **No key needed to start.** `POST https://agentic-api.atly.com/v0/keys` with an email raises the quota. Coverage is densest in the United States, with pockets in Mexico, Israel and Thailand.