# Rita's Italian Ice & Frozen Custard > Bright, casual spot offers Italian ice topped with creamy frozen custard. Atmosphere feels refreshing and light, matching the cool treats. Visitors often enjoy the perfect pairing of icy and creamy textures. Source: https://www.atly.com/location/Rita's-Italian-Ice-Frozen-Custard31 - Address: Midstate Mall, 314 NJ-18, East Brunswick, New Jersey, United States - Hours: Wednesday: 12:00 PM - 09:00 PM Thursday: 12:00 PM - 09:00 PM Friday: 12:00 PM - 09:00 PM Saturday: 12:00 PM - 09:00 PM Sunday: 12:00 PM - 09:00 PM Monday: 12:00 PM - 09:00 PM Tuesday: 12:00 PM - 09:00 PM - Phone: +17323536340 - Website: https://www.ritasice.com/location/ritas-of-east-brunswick-nj/ ## What it is good for - Kid Friendly — 10/10 - Ice Cream — 10/10 ## What people say - "The staff are so patient and friendly with kids." - "I've never seen a better ice cream scooper." ## Good to know - Reservations are recommended for dinner service, especially on weekends. - Expect longer wait times during peak hours, particularly on Friday nights. - Happy hour specials run from 5-7pm with discounted drinks and appetizers. - Dress code is casual, but smart casual is encouraged for evening visits. - Public transportation options are nearby, making it easy to visit without a car. ## Get this data directly This page comes from the Atly Places API, which scores close to 2 million places against more than 1,400 intents — "nice view", "work friendly", "gluten free", "dog friendly" — from what real reviewers say, with the statements behind every score. - **MCP server:** `https://agentic-api.atly.com/mcp` — connect it in ChatGPT or Claude. Nothing to install. - **Guide for agents:** - **OpenAPI contract:** - **No key needed to start.** `POST https://agentic-api.atly.com/v0/keys` with an email raises the quota. Coverage is densest in the United States, with pockets in Mexico, Israel and Thailand.