# Swatch Times Square > Spacious store with immaculate displays showcases an extensive watch collection. Atmosphere feels friendly and professional, with staff offering outstanding service and no pressure to buy. Location attracts a diverse crowd, reflecting a vibrant energy in a busy urban setting. Source: https://www.atly.com/location/Swatch - Address: 1535 Broadway #168, New York, New York, United States - Hours: Monday: 10:00 AM – 11:00 PM Tuesday: 10:00 AM – 11:00 PM Wednesday: 10:00 AM – 11:00 PM Thursday: 10:00 AM – 11:00 PM Friday: 10:00 AM – 11:00 PM Saturday: 10:00 AM – 11:00 PM Sunday: 11:00 AM – 11:00 PM - Phone: +12127645541 - Website: https://www.swatch.com/en_us - Google rating: 4.3 (553 reviews) ## What it is good for - Kid Friendly — 9/10 - Watch Store — 8.6/10 ## What people say - "The service at this Watch Store is outstanding and truly makes a difference." - "They're so kid friendly, helping my son find his first watch." ## Good to know - The store has a supply shortage of the Moonswatch, selling only a few at a time. - You should visit the store before or just after delivery times for the best chance at getting a watch. - Customers cannot try on the watch before purchasing, so choose carefully. - The return policy for Swatch is not honored internationally, so check before buying. - Only analog watches are available, and the store does not do repairs for Swatch watches. ## Get this data directly This page comes from the Atly Places API, which scores close to 2 million places against more than 1,400 intents — "nice view", "work friendly", "gluten free", "dog friendly" — from what real reviewers say, with the statements behind every score. - **MCP server:** `https://agentic-api.atly.com/mcp` — connect it in ChatGPT or Claude. Nothing to install. - **Guide for agents:** - **OpenAPI contract:** - **No key needed to start.** `POST https://agentic-api.atly.com/v0/keys` with an email raises the quota. Coverage is densest in the United States, with pockets in Mexico, Israel and Thailand.