# Ulta Beauty > Store offers a wide variety of beauty products, including high-end and drugstore brands across makeup, skincare, hair care, and fragrances. Atmosphere feels inviting and happy, though limited signage can make locating items challenging. Checkout lines often get long during busy times. Source: https://www.atly.com/location/UltaBeauty541 - Address: 1701 Niagara Falls Blvd Ste 100, Buffalo, New York, United States - Phone: +17168360658 - Website: https://www.ulta.com/stores/amherst-ny-332 ## What it is good for - Kid Friendly — 8/10 - Makeup Store — 7.3/10 - Hair Salon — 7/10 ## What people say - "The makeup artists here are amazing at color matching and showing you how to use products." - "The staff here are wonderful and helpful with kids." - "My hair looked just like the inspiration picture at the Hair Salon." ## Good to know - The store is well stocked with a wide variety of beauty products. - Expect long lines at checkout during peak hours. - The makeup area may be disorganized, making it hard to find items. - Signage is limited, which can complicate locating products. - This location offers both high-end and drugstore brands. ## Get this data directly This page comes from the Atly Places API, which scores close to 2 million places against more than 1,400 intents — "nice view", "work friendly", "gluten free", "dog friendly" — from what real reviewers say, with the statements behind every score. - **MCP server:** `https://agentic-api.atly.com/mcp` — connect it in ChatGPT or Claude. Nothing to install. - **Guide for agents:** - **OpenAPI contract:** - **No key needed to start.** `POST https://agentic-api.atly.com/v0/keys` with an email raises the quota. Coverage is densest in the United States, with pockets in Mexico, Israel and Thailand.