It's always the little things that make the difference. We consider this our store. Super nice employees, great selection, and very clean. The deli people are great and always willing to help. My wife has celiac disease so it's often difficult to find gluten free products. Publix has an abundance of gluten free choices and what makes it better is all the tags under their products indicate which items are indeed gluten free. That makes it so much easier to find what we need. We've been going to this store for nearly 20 years and will continue to shop there week in and week out.