Self-ordering seems too gimmicky and disconnects the idea of family. Traditional pho is best served and enjoyed when the customers feels the instant connection with the kitchen staff. The tall ceiling and the cosmopolitan feel definitely removes the traditional Vietnamese feel and makes you feel as if you are in a subway tunnel. The background music were muffled and has a dark country vibe.
As for the broth, the depth is not there. I will not consider this as a traditional Vietnamese broth. Some of the spices are missing because of the gluten-free focus. Noodles were not happy with the broth and did not carry the taste with them. There was not enough cilantro to highlight the broth's taste. I was also missing the tripe, fatty flank, or tendon.
The burger pho did not deliver the pho taste. The order took a long time to get to our table.
The spring rolls were loose and not taut. This cause the ingredient fell appart after the first bite.
The clean-up is also something you have to do yourself.
Overall, this place is overpriced and underdelivered. There is so much potential for this outlet that I was looking for but was not met. I can't recommend this as a traditional Vietnamese pho but as a far substitute for one.