It was our first time to a Trader Joe's. It was not vastly different from many other grocery stores in the general sense. But I did find many more specialty items like gluten free, dairy free, etc. We have several family members who need such dietary restrictions, so it was nice to find this selection. The pricing was average. The people were super friendly and very helpful when asked questions. I would definitely shop there just for the selection of certain items but, the people there made it even more likely that I'll return.