Babalu East Memphis is not as loud as a Babalu Midtown, but it's still a little loud for a lot of conversation. However, the food is so good (and there are a lot of choices for us celiacs) that I go anyway, when I get a chance. I had a great glass of red sangria (made on site) and my companion had a yummy looking drink, but I forgot what it was. The service was good, and I especially enjoyed the new server who made the guacamole table side. Can't wait to go back!